Home » Pricing (Marketing Science Institute (MSI) Relevant Knowledge Series) by Russell S. Winer
Pricing (Marketing Science Institute (MSI) Relevant Knowledge Series) Russell S. Winer

Pricing (Marketing Science Institute (MSI) Relevant Knowledge Series)

Russell S. Winer

Published December 6th 2005
ISBN : 9780965711463
Paperback
82 pages
Enter the sum

 About the Book 

Offers an overview of pricing research: measurement and scaling issues, behavioral response to price, pricing tactics, empirical research, game-theoretic models, pricing on the Internet, and directions for future research.